Nippon
A media project about Japanese culture for people who are genuinely interested in the country — from news and lifestyle to travel guides and everyday vocabulary. One unified platform instead of scattered channels, with responsive layout and its own editorial identity.
View original case study →Project context
Interest in Japan is growing in Russia, but content about it is scattered across dozens of disconnected channels — news, culture, lifestyle and travel each live separately, with no unified voice or publication.
The team's task was to build its own media outlet, combining serious news with lighter lifestyle content on one platform, adaptable across different distribution channels.
Content about Japan exists, but it's one-sided
Channels about the culture are scattered across platforms and formats: some only cover news, others only entertainment. No single channel offered a full picture of the country — from politics to everyday life.
Build media that unites the many sides of Japan
Design a publication with a flexible section structure — from news to lifestyle — that adapts equally well to a website, a Telegram channel and social media, while keeping a recognizable tone and visual style.
What's on the platform
- 01
Articles and news
About Japanese culture and everyday life — lively and close to original sources, with key terms translated.
- 02
Quizzes
Interactive quizzes for fun and deeper engagement with each issue's topic.
- 03
Travel guides
Curated places and routes for independent travel around Japan.
- 04
Everyday phrasebook
A distilled set of useful everyday words and phrases for tourists and culture enthusiasts.
日本 — "Nippon"
Japan's own name for itself, in Japanese. It emphasizes that the publication tells the story of the real Japan, not outside stereotypes.
"Lost in translation? We've got you."
A playful, friendly editorial tone — we explain complex, non-obvious topics in plain language and with humor, without losing factual accuracy.
How the media reached readers
- 01
Zen
The first launch channel with text-based formats on Zen — riding the platform's organic reach.
- 02
VK
Articles and formats adapted for VK, with shorter, more attention-grabbing framing.
- 03
Telegram channel
A daily news feed and digest for the most engaged readers.
- 04
Advertising and partnerships
Targeted publications and cross-promotion with other Japan-focused channels for organic audience growth.
What it looks like
"We built media about Japan that people read out of genuine, sustained interest — not idle curiosity — spanning news, culture and language."— Project team
What we achieved
We gathered scattered content about Japan into a single publication — the platform keeps growing, and the team gained real expertise in shaping a media product into a full-fledged brand.